We personalize our service to the needs of each of our clients:
We act as an external marketing team delivering an all-round service
We support the internal marketing team on their tasks
We focus on specific projects
marketing
Strategic Planning and Management
-
Competitive and situation analysis
-
Strategic Plans based on the defined objectives and audiences
-
Operational Plans and annual Budgets
-
Support in the management, implementation and control
-
Project Management of ad-hoc projects
Branding
-
Brand, image and reputation analysis
-
Recommendations focused on the objectives and stakeholders
-
Implementation and follow-up
Research
-
Design and project management of market research
-
Client surveys, internal surveys and Net Promoter Score (NPS)
-
Action plan based on the results with clear and measurable objectives
communication
External Communications and Events
-
Communication strategy for the product or service
-
Media Plans
-
Campaigns and promotions to achieve the objectives set
-
Analysis and effectiveness assessment
-
Brand experience and events
Internal Communications
-
Internal communications diagnosis
-
Recommendations considering the context and reality of each client
-
Internal communications campaigns and team building
Digital Marketing
-
Digital positioning analysis
-
Digital strategy including web sites, SEO, SEM, social media, inbound marketing, mobile and e-commerce
-
Coaching of internal community managers
-
Digital protocols
public relations
Press
-
Handling of all press related aspects for product launches, events and messages to communicate
-
Analysis of the press relative to the activity sector and action plans
-
Fostering of long-lasting positive relationships with relevant journalists and media
-
Media training and coaching for spokespeople
Crisis Management
-
Advice on crisis management minimizing its impact
-
Development of key messages
-
Spokespeople training
-
Crisis handbook for the better management of future crisis
Institutional Relationships
-
Relationship plans with relevant institutions and organizations
-
Implementation and follow-up
Corporate Social Responsibility and Sustainability
-
CSR plans aligned to the purpose and goals of each client in order to produce a positive impact on their community and stakeholders
-
Implementation and follow-up