Virginia Geninazzi

Partner, Director

E: vgeninazzi@canvas.com.uy

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Florencia Malo Geninazzi

Partner, Director

E: fmalo@canvas.com.uy

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Virginia Geninazzi

Partner, Director

Professional with vast experience in Marketing, Communications and Public Relations in multinational companies.

Over 20 years in executive positions with local and regional responsibility (Latin America).

Demonstrated achievement of results in business development, strategic planning, and brand and corporate image building. Sports Marketing specialist. Expertise in Public Relations, Crisis Management and Spokesmanship.

Professional Experience

  • Marketing, Public Relations and Programming Manager DIRECTV Uruguay - 2010 - 2017

  • Product Regional Manager, Kodak Latam - 2001 - 2006

  • Marketing Manager, Kodak Uruguay - 1997 - 2001

  • Head of Communications and Public Relations, United Colors of Benetton - 1995 - 1997

  • Sales Representative, Walt Disney World - Disney Vacation Club - Buenos Aires, Argentina - 1994 - 1995

  • Internship at the office of Public Affairs and Public Relations, Kodak US - Washington D.C., USA

  • Internship at the Inter-American Agency for Cooperation and Development, Organization of American States - OEA - Washington D.C., USA

 

Academic Experience

  • Business Administration Certificate, Georgetown University - Washington D.C., USA

  • Bachelor in Business Administration - University of Business

  • Marketing Analyst - O.R.T. University

  • Public Relations Manager - Uruguayan Association of Public Relations

 

Florencia Malo Geninazzi

Partner, Director

 

Professional with 14 years of experience in management positions in Marketing, Communications and Business Development.

Vast professional and academic international experience spanning UK, Italy, USA and Uruguay.

Praised for her innovation, creativity and strategic management competencies with demonstrated achievement of results. International and multicultural vision. Led international award winning projects.

Professional Experience

  • Marketing, Communications and Business Development Manager, Guyer & Regules / Grant Thornton - 2010 - 2017

  • Marketing Manager, Thomsons (multinational consulting firm) - London, UK - 2008 - 2009

  • Marketing consultant, Cegos - Franklin Covey (multinational consulting firm) - Milan, Italy -Projects on innovation, fashion, luxury markets and retail - 2008

  • Marketing Director, Cikato Lawyers - Intellectual Property - 2003 - 2006

  • Voluntary advisor for diverse NGOs

 

Academic Experience

  • Digital Marketing Strategy, Harvard University, USA

  • Master in Business Design, Domus Academy Milan, Italy

  • Master of Arts (MA) Marketing, Kingston University of London, UK

  • Bachelor in Business Management and Marketing, Catholic University of Uruguay

  • Marketing and Management studies, ISEP student exchange, San José State University, USA

 

Other Activities

  • Professor, Digital Marketing and Global Business Strategy - Universidad de Montevideo

  • Mentor - Endeavor and OMEU (Uruguayan Association of Businesswomen)

  • Founding Director - AJE (Uruguayan Association of Young Entrepreneurs)

  • Director - GBUA (Graduates of British Universities Association)

  • Speaker at local and international conferences on topics of her speciality

 

Partners

We have developed strategic alliances with specialists in diverse areas to better serve our clients.

Leading PR and Crisis Management agency in Argentina
Diego Fischer
Journalist

© 2018 by CANVAS        E: info@canvas.com.uy  T: +598 2603 5623 |  Cambará 1639 of. 101, 11500, Montevideo, Uruguay

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