CANVAS Marketing Comunicación Relaciones Públicas, Socia Directora: Florencia Malo Geninazzi

Virginia Geninazzi

Partner, Director

E: vgeninazzi@canvas.com.uy

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CANVAS Marketing Comunicación Relaciones Públicas, Socia Directora: Florencia Malo Geninazzi

Florencia Malo Geninazzi

Partner, Director

E: fmalo@canvas.com.uy

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Virginia Geninazzi

Partner, Director

Professional with vast experience in Marketing, Communications and Public Relations in multinational companies.

Over 20 years in executive positions with local and regional responsibility (Latin America).

Demonstrated achievement of results in business development, strategic planning, and brand and corporate image building. Sports Marketing specialist. Expertise in Public Relations, Crisis Management and Spokesmanship.

Professional Experience

  • Marketing, Public Relations and Programming Manager DIRECTV Uruguay - 2010 - 2017

  • Product Regional Manager, Kodak Latam - 2001 - 2006

  • Marketing Manager, Kodak Uruguay - 1997 - 2001

  • Head of Communications and Public Relations, United Colors of Benetton - 1995 - 1997

  • Sales Representative, Walt Disney World - Disney Vacation Club - Buenos Aires, Argentina - 1994 - 1995

  • Internship at the office of Public Affairs and Public Relations, Kodak US - Washington D.C., USA

  • Internship at the Inter-American Agency for Cooperation and Development, Organization of American States - OEA - Washington D.C., USA


Academic Experience

  • Business Administration Certificate, Georgetown University - Washington D.C., USA

  • Bachelor in Business Administration - University of Business

  • Marketing Analyst - O.R.T. University

  • Public Relations Manager - Uruguayan Association of Public Relations

Other Activities

  • Professor, Branding and International Marketing - Universidad de Montevideo

  • Mentor - OMEU (Uruguayan Association of Businesswomen) and Sembrando (Presidency of Uruguay)


Florencia Malo Geninazzi

Partner, Director


Professional with 15 years of experience in management positions in Marketing, Communications and Business Development.

Vast professional and academic international experience spanning UK, Italy, USA and Uruguay.

Praised for her innovation, creativity and strategic management competencies with demonstrated achievement of results. International and multicultural vision. Led international award winning projects.

Professional Experience

  • Marketing, Communications and Business Development Manager, Guyer & Regules / Grant Thornton - 2010 - 2017

  • Marketing Manager, Thomsons (multinational consulting firm) - London, UK - 2008 - 2009

  • Marketing consultant, Cegos - Franklin Covey (multinational consulting firm) - Milan, Italy -Projects on innovation, fashion, luxury markets and retail - 2008

  • Marketing Director, Cikato Lawyers - Intellectual Property - 2003 - 2006

  • Voluntary advisor for diverse NGOs


Academic Experience

  • Digital Marketing Strategy, Harvard University, USA

  • Master in Business Design, Domus Academy Milan, Italy

  • Master of Arts (MA) Marketing, Kingston University of London, UK

  • Bachelor in Business Management and Marketing, Catholic University of Uruguay

  • Marketing and Management studies, ISEP student exchange, San José State University, USA


Other Activities

  • Professor, Digital Marketing and Global Business Strategy - Universidad de Montevideo

  • Mentor - Endeavor, OMEU (Uruguayan Association of Businesswomen) and Sembrando (Presidency of Uruguay)

  • Founding Director - AJE (Uruguayan Association of Young Entrepreneurs)

  • Director - GBUA (Graduates of British Universities Association)

  • Speaker at local and international conferences on topics of her speciality



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